nuAi was founded in the year 2000 and began as a hip hop crew dedicated to bringing blacks and Latinos together in inner-city Los Angeles. After rising the ranks in the Los Angeles underground hip hop scene, the crew quickly took on a more international consciousness rooted in pure hip hop beats and poetic, street savvy lyrics. Pronounced “new eye,”¬†the crew derives its name from their philosophy that each day, life should be seen through new eyes. ¬†Aaron, Moses, and Rahten are not your average LA rappers.